![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/4009a06f-b61b-4e71-88e7-21226f49c5e2/6b7f7cf2-653b-4815-a3d5-e99f182b1572_rw_3840.png?h=fa67d6197b9562d723e68663a7f28073)
Brand Pattern and Illustration | Art Deco-inspired
Description
The purpose of this project was to show how a Brand Illustration, and a Brand Pattern can elevate the Branding-Experience, and communicate the Brand efficiently on multiple platforms and show how it can be used in different ways- packaging, products, office collateral, posters, etc. It is meant to showcase and underline the importance of Branding, and not "just a logo".
The 3 images below show the "base" illustration, and then the patterns derived from said illustration. The Brand Illustration itself is inspired by the shapes of the Art Deco-era, with a modern touch; as it is quite minimalistic and does not showcase the typical luxury and richness of materials and colors, as for example gold, found in the era.
In this instance, I have chosen to use my own logo and my own brand colors.
I've also decided to focus on the pattern and/or illustrations, and not so much on typography, and product naming (Ex. giving the chocolate bar a description and naming).
I hope you like what you see, thank you.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/4009a06f-b61b-4e71-88e7-21226f49c5e2/a8352e41-b9cc-4f45-a776-959cdb74c0e7_rw_3840.png?h=e3a9a26baf43b65fe12cb0197439be73)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/4009a06f-b61b-4e71-88e7-21226f49c5e2/a8960f99-cb91-47fc-afc4-d6690b51a8c4_rw_3840.png?h=f398c88b8e91cbc66f58b453e6447fd1)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/4009a06f-b61b-4e71-88e7-21226f49c5e2/f70c671a-5f6a-44a7-b32e-fb7371948343_rw_3840.jpg?h=a22b105fa97b35bda39b19c65365b560)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/4009a06f-b61b-4e71-88e7-21226f49c5e2/44db2cc7-96fb-4404-974a-93ff79c83cb2_rw_1920.png?h=8b6039cf4ea500b37c8a5c72857e2340)
What do you prefer? Coffee or Tea?
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/4009a06f-b61b-4e71-88e7-21226f49c5e2/575849ac-0c5c-474d-9168-9719bef9ccd3_rw_1920.png?h=cfa1c92b151f114dad3a0152da84385b)
Would you like some luxurious chocolate with that coffee/tea? I'm imagining a dark, velvet chocolate, with a light sprinkle of sea salt, and a hint of licorice. Mmm
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/4009a06f-b61b-4e71-88e7-21226f49c5e2/7f060763-e3fb-4d72-89e8-6b640c83f09b_rw_1920.png?h=094dd9f32cb07429a322e6c8bcd84d8f)
Moving on to the lifestyle-section, the Brand Pattern fits perfectly for packaging on these candles.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/4009a06f-b61b-4e71-88e7-21226f49c5e2/759fafd0-3ed2-4653-94e8-aa54d914d872_rw_1200.png?h=24beaad42bb36c614d54e081db44ee9d)
How about a comfy pillow?
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/4009a06f-b61b-4e71-88e7-21226f49c5e2/38b857af-681c-44cb-91ad-d8af24f68ec7_rw_1920.png?h=378773e425d2f940252a82fde6094cd5)
...Or some custom posters?
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/4009a06f-b61b-4e71-88e7-21226f49c5e2/69fcd553-5485-47ad-a2ab-21b57a3759ee_rw_3840.png?h=96aecd29388dedee0746819b643523f7)
As an example of a Business Card, and some custom wrapping.
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/4009a06f-b61b-4e71-88e7-21226f49c5e2/5b5a4a49-ce9b-4dc9-98d5-166a208e5540_rw_3840.jpg?h=77f15f14f752e6b6255b335e76154d9f)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/4009a06f-b61b-4e71-88e7-21226f49c5e2/bd549048-e4a9-45f0-b4c7-6ef6de2eaaf2_rw_3840.jpg?h=f456e8a89de047997c850c462608ce29)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/4009a06f-b61b-4e71-88e7-21226f49c5e2/dfa38b76-0871-4765-8a5b-e2c49f1cfa2a_rw_3840.jpg?h=a6d7a903ae09220f7c90271ae82a9b07)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/4009a06f-b61b-4e71-88e7-21226f49c5e2/3c32a863-7ed0-4364-ae3c-111fd3057c74_rw_3840.jpg?h=202ef9cf49cfc3a329f7d444ada85976)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/4009a06f-b61b-4e71-88e7-21226f49c5e2/09415834-cac7-46c3-90da-d473f021b281_rw_3840.jpg?h=df24a64c5e4bd1387748a05accd269ca)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/4009a06f-b61b-4e71-88e7-21226f49c5e2/e53c4213-8e29-4fd1-8126-43f923f0f483_rw_3840.jpg?h=b5f0a00b851cb918ec8be352c1db4586)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/4009a06f-b61b-4e71-88e7-21226f49c5e2/265d275d-fa38-42b1-8ecb-47f9d7decacf_rw_3840.jpg?h=243342b9ea64f0e9e115ac0dc9eec64b)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/4009a06f-b61b-4e71-88e7-21226f49c5e2/23ecad42-b969-43ec-8a02-15e798e18837_rw_3840.jpg?h=24952e6626c102116497cad112b007cd)
Shell Pattern
Underneath you can see another seamless pattern tile, that I have created based on the idea of a fish scale tile, and then creating the lines inside to resemble a shell. This is true Art Deco-style, connecting with nature on that pure, geometric grid. Mock-ups will be added later on to showcase this pattern on a larger scale and as examples of usage of a Brand Pattern like this.
If you're curious how I used this pattern myself, I created a Christmas Star with the printed pattern, and this can be viewed on my Instagram-Stories/BTS, starting here: https://www.instagram.com/stories/highlights/18051331642241842/
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/4009a06f-b61b-4e71-88e7-21226f49c5e2/9165aa29-f566-4c03-ad3c-77d1256410ae_rw_1920.jpg?h=8ea67260d2c9db4164549ab5bdeb92ff)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/4009a06f-b61b-4e71-88e7-21226f49c5e2/231fb089-39fa-47e3-8488-c0fe0f3077f7_rw_1200.jpg?h=4d1b9304c06c460e5abae24df4bfbe39)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/4009a06f-b61b-4e71-88e7-21226f49c5e2/c44efcc5-4367-4916-884a-ef271ae3a932_rw_1200.jpg?h=2279c0303b36d0d5f3c385c47a7129d7)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/4009a06f-b61b-4e71-88e7-21226f49c5e2/ff4b238f-5906-4699-9184-3ea2adb7ffd0_rw_1200.jpg?h=29090abcafd0c7479baaf338b24e2b29)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/4009a06f-b61b-4e71-88e7-21226f49c5e2/175fee11-8a51-4c70-b704-cf57ef55097b_rw_1200.jpg?h=5b9ee6122fdb62b7bd6300312e5c474c)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/4009a06f-b61b-4e71-88e7-21226f49c5e2/68535dc8-28be-4e37-b567-cad1e76a813f_rw_1200.jpg?h=34caa976d0c0c04226a4a7442d342898)
All my design work is based on research and strategy.
Thank you for reading, liking or appreciating my project, I'm truly grateful!
Thank you again,
Ann-Jeanette
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/4009a06f-b61b-4e71-88e7-21226f49c5e2/f1ae8c2e-611d-4d9d-b5d7-62f6c6ab76d8_rw_1920.jpg?h=269908cd9902e46d06e918294e4f2af0)